Are you a results-driven Growth Marketer with a passion for B2B marketing in technical or regulated industries? Join Phoenix Testlab, part of the NMi Group, where you’ll play a key role in enhancing visibility, generating high-quality leads, and driving business growth across our compliance testing services.
As Growth Marketer, you’ll contribute to shaping and executing the Go-To-Market (GTM) strategy for Phoenix Testlab - ensuring marketing activities are aligned with commercial objectives and tailored to customer needs. Your work will directly support the delivery of the Group’s 2030 Strategy, focused on sustainable growth, innovation, and market leadership.
You’ll work as part of the Phoenix Testlab Sales and Marketing team, reporting through a matrixed structure to the Sales Director and Group Marketing Director. Campaigns will be developed and delivered in close collaboration with the NMi Group Marketing Service Center, giving you access to shared tools, brand assets, digital platforms, and performance insights.
You’ll have access to the NMi Group Marketing Service Center as a key resource - offering tools, best practices, and campaign assets to support your work - while retaining ownership of planning and execution locally at Phoenix Testlab.
Key Responsibilities:
- Strategic Campaign Development: Design and execute high-impact inbound and outbound marketing campaigns to drive lead generation and nurture the sales funnel within Phoenix Testlab.
- Regional GTM Execution: Play a central role in developing and localising Phoenix Testlab’s Go-To-Market approach in alignment with the Group’s broader Market Access strategy.
- Multi-Channel Execution: Leverage SEO, AEO, email marketing, webinars, digital advertising, gated content, and event support to engage target customer segments.
- Sales Alignment: Collaborate closely with the Phoenix Testlab Sales Director and team to ensure tight integration between marketing campaigns and sales enablement activities.
- Performance Analysis: Use data and KPIs to track and optimise marketing performance, continuously improving ROI and campaign effectiveness.
- CRM & Marketing Automation: Maintain and optimise lead workflows using HubSpot, ensuring seamless tracking and handover of leads to Sales.
- Brand Consistency: Ensure all marketing activity is aligned with NMi Group’s global brand standards while adapting content for the DACH market.
- Cross Team Collaboration: Work in partnership with the DE-based Sales and Marketing team to ensure coordinated delivery across physical and digital channels.
- Asset Development: Collaborate with the Group Marketing Service Centre to develop reusable marketing assets, campaign templates, and scalable frameworks that drive efficiency and consistency across markets.
Required Skills & Experience:
- 5+ years of B2B marketing experience, ideally within technical, testing, or regulated industries.
- Proven track record in generating qualified leads through digital and offline marketing strategies.
- Experience with CRM and marketing automation tools (e.g., HubSpot).
- Data-driven mindset with a strong grasp of marketing analytics and reporting.
- Excellent communication skills – fluent in German and proficient in English.
- Comfortable working in a matrixed environment with multiple stakeholders and dotted-line reporting.
- Highly self-motivated and proactive - able to work independently while leveraging shared services and aligning with group-wide strategies.
Why Join Phoenix Testlab & NMi Group?
Phoenix Testlab is a trusted name in compliance testing, serving some of the most innovative and safety-critical industries in the world. As part of the fast-growing NMi Group, you’ll join a business with strong momentum, clear strategic direction, and a shared commitment to quality, integrity, and customer impact.
In this role, you’ll enjoy:
- Ownership of the Go-To-Market strategy for Phoenix Testlab’s services in the DACH region.
- Close collaboration with local technical teams and international marketing peers.
- Access to the NMi Group Marketing Service Center, offering expertise across digital marketing, campaign execution, analytics, branding, and more.
- A dynamic and supportive team culture where innovation and results are celebrated.
- The opportunity to contribute to the delivery of the Group’s 2030 Strategy through measurable marketing outcomes.
Ready to Make a Difference?
If you're a growth-oriented marketer ready to elevate Phoenix Testlab's visibility and sales pipeline, we’d love to hear from you.
Apply today and help us connect innovation with compliance across Germany and beyond.
Please note that by submitting your application, you consent to your application documents being shared within the NMI Group.
Applications should be submitted in English.
